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Comment l'IA transforme les stratégies de go-to-market
30 octobre 2026
5:00 PM (17:00) · Africa/Nairobi
En ligne · Langue de la session : English
Daniel Mathenge · Ingénieur IA
Inscrivez-vousThis masterclass explores how artificial intelligence is reshaping go-to-market (GTM) approaches by improving market research, audience targeting, personalization, and campaign execution. We will look at practical ways businesses can apply AI to better reach the right customers, tailor experiences, and streamline marketing and sales workflows. The session focuses on tangible uses of AI within GTM processes rather than high-level theory, helping attendees understand where AI can add value and what to consider when integrating it into existing strategies.
Les thèmes de la session
- How AI can support market research and customer targeting.
- How AI can help personalize marketing and sales efforts.
- How AI tools can improve campaign execution and efficiency.
- Practical ways to integrate AI into go-to-market strategies.
À qui s’adresse cet événement ?
Entrepreneurs, startup founders, marketers, sales professionals, and business leaders interested in using AI to improve their go-to-market strategies.
Rencontrez votre intervenant
Daniel Mathenge
AI Engineer