Why Great Products Fail - Lessons from Designing Trust in Complex Systems

Regional event · Tunisia, Algeria, Morocco, Senegal, Côte d’Ivoire, Nigeria, Kenya, Saudi Arabia

This masterclass examines why well-built products nonetheless fail, focusing on the role of trust within complex systems. Through practical insights from designing for intricate product environments, the session unpacks how trust, between users, teams, and systems shapes decisions in product design and user experience. Participants will gain a clearer framework for identifying trust-related failure points and consider design strategies that account for system complexity without oversimplifying user needs.

The session’s focus

How trust can influence product design and user experience
Lessons from designing products in complex systems

Who is it for?

UX/UI designers - Product designers - Product managers - Professionals working on digital products and complex systems

Meet your speaker

Ghazi Bouzidi

UX/UI Manager at EY Studio+