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How AI Is Transforming Go-To-Market Strategies
30 October 2026
5:00 PM (17:00) · Africa/Nairobi
Online · Session language: English
Daniel Mathenge · AI Engineer
Register nowThis masterclass explores how artificial intelligence is reshaping go-to-market (GTM) approaches by improving market research, audience targeting, personalization, and campaign execution. We will look at practical ways businesses can apply AI to better reach the right customers, tailor experiences, and streamline marketing and sales workflows. The session focuses on tangible uses of AI within GTM processes rather than high-level theory, helping attendees understand where AI can add value and what to consider when integrating it into existing strategies.
The session’s focus
- How AI can support market research and customer targeting.
- How AI can help personalize marketing and sales efforts.
- How AI tools can improve campaign execution and efficiency.
- Practical ways to integrate AI into go-to-market strategies.
Who is it for?
Entrepreneurs, startup founders, marketers, sales professionals, and business leaders interested in using AI to improve their go-to-market strategies.
Meet your speaker
Daniel Mathenge
AI Engineer