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ماستر كلاس · تونس

Why Great Products Fail - Lessons from Designing Trust in Complex Systems

Ghazi Bouzidi

2026-10-08 · 05:00

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ماستر كلاس / تونس

Why Great Products Fail - Lessons from Designing Trust in Complex Systems

فعالية إقليمية · Tunisia, Algeria, Morocco, Senegal, Côte d’Ivoire, Nigeria, Kenya, Saudi Arabia

This masterclass examines why well-built products nonetheless fail, focusing on the role of trust within complex systems. Through practical insights from designing for intricate product environments, the session unpacks how trust, between users, teams, and systems shapes decisions in product design and user experience. Participants will gain a clearer framework for identifying trust-related failure points and consider design strategies that account for system complexity without oversimplifying user needs.

The session’s focus

  • How trust can influence product design and user experience
  • Lessons from designing products in complex systems

لمن هذه الفعالية؟

UX/UI designers - Product designers - Product managers - Professionals working on digital products and complex systems

تعرّف على المتحدث

Ghazi Bouzidi

Ghazi Bouzidi

UX/UI Manager at EY Studio+