Why Great Products Fail: Lessons from Designing Trust in Complex Systems

Regional event · Tunisia, Algeria, Morocco, Senegal, Côte d’Ivoire, Nigeria, Kenya, Saudi Arabia

This masterclass examines why well-conceived products sometimes fail and how trust — between users, systems and organisations — shapes product outcomes. Through practical insight from complex product environments, the session will explore how design decisions, system interactions and user expectations intersect to erode or build trust. Attendees will leave with a clearer understanding of the role trust plays in product design and user experience, and with concrete perspectives for evaluating decisions in complex settings.

The session’s focus

How trust can influence product design and user experience
Lessons from designing products in complex systems

Who is it for?

UX/UI designers Product designers Product managers Any professional working in or interested in the field

Meet your speaker

Ghazi Bouzidi

UX/UI Manager at EY Studio+